Privacy
Layer recommends what to wear for your run. It uses only the data it needs to do that, never sells your data, and never tracks you across other apps.
Your location
Layer uses your location to fetch local weather and recommend what to wear. It’s used to generate your recommendation, not to profile you, and it’s not linked to your identity for advertising. If you don’t grant location, you can enter a place manually.
Your account
Layer uses Sign in with Apple to create your account. You can use Apple’s Hide My Email relay — Layer works fine with it. We store an account identifier so your personalization follows you across devices and reinstalls.
Strava (optional)
If you connect Strava, Layer reads your effort and heart-rate patterns from your run history to personalize recommendations. This is optional — you can skip it and use a default effort baseline, and disconnect it any time. Layer never posts to Strava.
Photos of your gear (optional)
If you add your own gear, Layer uses your camera or photo library to attach a photo, and can save a share card to Photos. Those images belong to your kit, are used to show and name your actual items, and are never sold or used for advertising.
Anonymous usage analytics
Layer collects anonymous product-interaction data to improve recommendations. A safeguard in the app blocks personal content — your email, name, exact location, notes, photos, Strava activity details, and any tokens are stripped before anything is recorded. Analytics is never used to track you across other apps.
The waitlist
If you joined the waitlist on this site, we store your email with our email provider so we can tell you when Layer launches. That’s the only reason we keep it, we don’t sell it, and you can ask us to remove it at any time.
What we don’t do
No advertising trackers, no ad SDKs, no cross-app tracking, no selling your data, no identity cookies. We rely on Apple (sign-in and weather), Strava (only if you connect it), and our backend and email providers to run the service — nothing more.
Your control
You can ask us to delete your account and its data at any time. Deleting a kit item removes the item and its saved photo from Layer. If our practices change, this page changes with them.